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Privacy statement

Learn more about how we handle your data

As of February 2024

Table of contents

  1. Identity and contact details of the data controller
  2. Contact details of the data protection officer
  3. General information on data processing
  4. Rights of the data subject
  5. Provision of website and creation of log files
  6. Use of cookies
  7. Contact via Email
  8. Use of corporate profiles in professionally oriented networks
  9. Hosting
  10. Registration
  11. Content delivery networks
  12. Usage of Plugins
  13. Integration of plugins via external service providers
I. Identity and contact details of the data controller

The data controller responsible in accordance with the purposes of the General Data Protection Regulation (GDPR) of the European Union and other data protection regulations is:

x-cellent technologies GmbH

Rosenkavalierplatz 10

81925 München

Germany

+49 (0) 89 929274 - 0

info@x-cellent.com

metalstack.cloud

II. Contact details of the data protection officer

The designated data protection officer is:

DataCo GmbH

Dachauer Str. 65

80335 Munich

Germany

+49 89 7400 45840

www.dataguard.de

III. General information on data processing

1. Scope of processing personal data

In general, we only process the personal data of our users to the extent necessary to provide a functioning website with our content and services. The regular processing of personal data only takes place with the consent of the user. Exceptions include cases where prior consent cannot be technically obtained and where the processing of the data is permitted by law.

2. Legal basis for data processing

Where consent is appropriate for processing personal data, Art. 6 (1) (1) (a) GDPR serves as the legal basis to obtain the consent of the data subject for the processing of their data.

As for the processing of personal data required for the performance of a contract of which the data subject is party, Art. 6 (1) (1) (b) GDPR serves as the legal basis. This also applies to processing operations required to carry out pre-contractual activities.

When it is necessary to process personal data in order to fulfil a legal obligation to which our company is subject, Art. 6 (1) (1) (c) GDPR serves as the legal basis.

If vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) (1) (d) GDPR serves as the legal basis.

If the processing of data is necessary to safeguard the legitimate interests of our company or that of a third party, and the fundamental rights and freedoms of the data subject do not outweigh the interest of the former, Art. 6 (1) (1) (f) GDPR will serve as the legal basis for the processing of data.

3. Data removal and storage duration

The personal data of the data subject will be erased or restricted as soon as the purpose of its storage has been accomplished. Additional storage may occur if this is provided for by the European or national legislator within the EU regulations, law, or other relevant regulations to which the data controller is subject. Restriction or erasure of the data also takes place when the storage period stipulated by the aforementioned standards expires, unless there is a need to prolong the storage of the data for the purpose of concluding or fulfiling the respective contract.

IV. Rights of the data subject

When your personal data is processed, you are a data subject within the meaning of the GDPR and have the following rights:

1. Right of access (Art. 15 GDPR)

You may request the data controller to confirm whether your personal data is processed by them.

If such processing occurs, you can request the following information from the data controller:

    • Purposes of processing
    • Categories of personal data being processed.
    • Recipients or categories of recipients to whom the personal data have been or will be disclosed.
    • Planned storage period or the criteria for determining this period
    • The existence of the rights of rectification, erasure or restriction or opposition.
    • The existence of the right to lodge a complaint with a supervisory authority.
    • If applicable, origin of the data (if collected from a third party).
    • If applicable, existence of automated decision-making including profiling with meaningful information about the logic involved, the scope and the effects to be expected.
    • If applicable, transfer of personal data to a third country or international organization.

2. Right to rectification (Art. 16 GDPR)

You have a right to rectification and/or modification of the data, if your processed personal data is incorrect or incomplete. The data controller must correct the data without delay

3. Right to the restriction of processing (Art. 18 GDPR)

You may request the restriction of the processing of your personal data under the following conditions:

    • If you challenge the accuracy of your personal data for a period that enables the data controller to verify the accuracy of your personal data.
    • The processing is unlawful, and you oppose the erasure of the personal data and instead request the restriction of their use instead.
    • The data controller or its representative no longer need the personal data for the purpose of processing, but you need it to assert, exercise or defend legal claims; or
    • If you have objected to the processing pursuant and it is not yet certain whether the legitimate interests of the data controller override your interests.

4. Right to erasure ("Right to be forgotten") (Art. 17 GDPR)

If you request from the data controller to delete your personal data without undue delay, they are required to do so immediately if one of the following applies:

    • Personal data concerning you is no longer necessary for the purposes for which they were collected or processed.
    • You withdraw your consent on which the processing is based pursuant to and where there is no other legal basis for processing the data.
    • You object to the processing of the data and there are no longer overriding legitimate grounds for processing, or you object pursuant to Art. 21 (2) GDPR.
    • Your personal data has been processed unlawfully.
    • The personal data must be deleted to comply with a legal obligation in Union law or Member State law to which the data controller is subject.
    • Your personal data was collected in relation to information society services offered pursuant to Art. 8 (1) GDPR.

The right to deletion does not exist if the processing is necessary

    • to exercise the right to freedom of speech and information;
    • to fulfil a legal obligation required by the law of the Union or Member States to which the data controller is subject, or to perform a task of public interest or in the exercise of public authority delegated to the representative.
    • for reasons of public interest in the field of public health.
    • for archival purposes of public interest, scientific or historical research purposes or for statistical purposes.
    • to enforce, exercise or defend legal claims.

5. Right to data portability

You have the right to receive your personal data given to the data controller in a structured and machine-readable format. In addition, you have the right to transfer this data to another person without hindrance by the data controller who was initially given the data, if:

6. Right to object

For reasons that arise from your particular situation, you have, at any time, the right to object to the processing of your personal data pursuant to Art. 6 (1) (1) (e) or 6 (1) (1) (f) GDPR; this also applies to profiling based on these provisions.

If the personal data relating to you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data in regard to such advertising; this also applies to profiling associated with direct marketing.

7. Right to complain to a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority if you consider that the processing of personal data concerning you infringes the GDPR. The supervisory authority to which the complaint has been lodged shall inform the complainant of the status and outcome of the complaint, including the possibility of a judicial remedy under Art. 78 GDPR. A list, of the locally competent supervisory authorities in Germany can be found on the website of the Federal Commissioner for Data Protection at the following link: https://www.bfdi.bund.de/DE/Service/Anschriften/Laender/Laender-node.html

You have the right to lodge a complaint about the processing of your personal data with a data protection supervisory authority. Austrian Data Protection Authority Barichgasse 40-42 1030 Vienna Phone: +43 1 52 152-0 E-mail: dsb@dsb.gv.at

V. Provision of website and creation of log files

1. Description and scope of data processing

Each time our website is accessed, our system automatically collects data and relevant information from the computer system of the calling device.

The following data is collected:

    • Browser type and version used
    • The user's operating system
    • The IP address of the user
    • Date and time of access
    • Web pages from which the user’s system accessed our website
    • Web pages accessed by the user’s system through our website

This data is stored in the log files of our system. This data is not stored together with other personal data of the user.

2. Purpose of data processing

The temporary storage of the IP address by the system is necessary for the delivery of the website to the computer of the user. For this purpose, the user’s IP address must be kept for the duration of the session.

The storage in logfiles is done to ensure the functionality of the website. The data is also used to optimize the website and to ensure the security of our IT systems. An analysis of the data for marketing purposes does not take place.

For the aforementioned purposes, our legitimate interest lies in the processing of data in compliance with Art. 6 (1) (1) (f) GDPR.

3. Legal basis for data processing

The legal basis for the temporary storage of data and logfiles is Art. 6 (1) (1) (f) GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary for the purpose of its collection. The session is complete when the collection of data for the provision of the website is accomplished.

If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this is possible. In this case, the IP addresses of the users are deleted or alienated so that an assignment of the calling client is not possible.

5. Objection and removal

The collection of data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. The user can object to this. Whether the objection is successful is to be determined within the framework of a balancing of interests.

VI. Use of cookies

1. Description and scope of data processing

When you visit our website, we use technical tools for various functions, in particular cookies, which can be stored on your device. When you visit our website for the first time and at any time later, you have the choice of whether you generally permit the setting of cookies or which individual additional functions you would like to select. You can make changes in your browser settings or via our consent manager. Cookies are text files or information in a database that are stored on your hard drive and assigned to the browser you are using so that certain information can be passed to the entity that sets the cookie. Below we describe what kind of cookies we use:

We use technically necessary cookies, which are required for the technical structure of the website. Without these cookies, our website cannot be displayed (completely correctly) or the support functions are not possible.

The following data is stored and transmitted in the technical necessary cookies:

    • Log-in-Information
    • Frequency of page views
    • Functionality of the website

We use cookies on our website that are not technically necessary. Technically unnecessary cookies are text files that are not only used for the functionality of the website, but also collect other data.

As a result, the following data will be processed:

    • IP-address
    • Internet user location
    • Date and time of the website visit
    • Tracking of the surfing behavior

2. Purpose of data processing

The purpose of using technically necessary cookies is to ensure the functionality of our website. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

We need technical necessary cookies for the following purposes:

    • Functionality of the website

The use of technically not necessary cookies is carried out for the purpose of improving the quality of our website, its content and thus our reach and profitability. By setting these cookies, we learn how the website is used and can thus constantly optimize our offer. These cookies serve us particularly for the following purposes:

Data collection to improve the user experience.

3. Legal basis for data processing

The regulations of the Telecommunications-Telemedia Data Protection Act (TTDSG) are relevant for the storage of information in the end user's terminal equipment and/or access to information already stored in the end user's terminal equipment. If the setting and reading of cookies is technically necessary, this is done to ensure the functionality of our website. In this case, the storage of and access to cookies on your terminal equipment is carried out on the basis of § 25(2)(2) TTDSG. This storage of and access to the information in your terminal equipment serves to facilitate your use of our website and to be able to offer you our services as you have requested. Some functions of our website also do not work without the use of these cookies and could therefore not be offered. The cookies are generally deleted after the session ends (e.g. logging out or closing the browser) or after the expiry of a specified duration. Information on different storage periods for cookies can be found in the following sections of this data protection declaration.

As far as cookies are set that are not technically necessary, this is done on the basis of your expressed consent, which you can provide via the cookie banner. The basis for storing and accessing information in this case is § 25(1) TTDSG in conjunction with. Art. 6(1)(1)(a), Art. 7 GDPR. You can withdraw your consent at any time with effect for the future or subsequently grant it again by configuring your settings for cookies accordingly. Alternatively, you can prevent the storage of cookies by making the appropriate settings in your browser software. Please note that the browser settings you make only affect the browser you are using. If personal data is processed following the storage of and access to the information on your terminal equipment, the provisions of the GDPR are relevant. Information on this can be found in the following sections of this privacy policy.

VII. Contact via Email

1. Description and scope of data processing

You can contact us via the email address provided on our website. In this case the personal data of the user transmitted with the email will be stored.

The data will be used exclusively for the processing of the conversation.

2. Purpose of data processing

If you contact us via email, this also constitutes the necessary legitimate interest in the processing of the data.

3. Legal basis for data processing

The legal basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 (1) (f) GDPR. Our legitimate interest is to optimally answer your request that you send by e-mail.

If the purpose of the email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. For personal data sent by email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be concluded from the circumstances that the matter in question has been conclusively resolved.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. Objection and removal

The user has the possibility to withdraw consent to the processing of their personal data at any time. If the user contacts us by email, he can object to the storage of his personal data at any time.

The objection can be made by telephone or by e-mail. In this case, all personal data stored while establishing contact will be deleted.

 VIII. Use of corporate profiles in professionally oriented networks

1. Scope of data processing

We use corporate profiles on professionally oriented networks. We maintain a corporate presence on the following professionally oriented networks:

On our site we provide information and offer users the possibility of communication.

The corporate profile is used for job applications, information, public relations, and active sourcing.

We do not have any information on the processing of your personal data by the companies jointly responsible for the corporate profile. Further information can be found in the privacy policy of:

If you carry out an action on our company profile (e.g. comments, contributions, likes etc.), you may make personal data (e.g. clear name or photo of your user profile) public.

2. Legal basis for data processing

The legal basis for the processing of personal data for the purpose of communication with customers and interested parties is Art. 6 (1) (1) (f) GDPR. Our legitimate interest is to answer your request optimally or to be able to provide the requested information. If the aim of contacting you is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (1) (b) GDPR.

3. Purpose of the data processing

Our corporate web profile serves to inform users about our services. Every user is free to publish personal data.

4. Duration of storage

We store your activities and personal data published via our corporate web profile until you withdraw your consent. In addition, we comply with the statutory retention periods.

5. Objection and removal

You can object at any time to the processing of your personal data which we collect within the scope of your use of our corporate web profile and assert your rights as a data subject mentioned under IV. of this privacy policy. Please send us an informal email to the email address stated in this privacy policy.

You can find further information on objection and removal options here:

IX. Hosting

The website is hosted on servers of a service provider commissioned by us.

Our service provider is:

netlify

The servers automatically collect and store information in so-called server log files, which your browser automatically transmits when you visit the website. The stored information is:

    • Browser type and version
    • Used operating system
    • Referrer URL
    • Hostname of the accessing computer
    • Time and date of the server request
    • IP address of the user's device

This data will not be merged with other data sources. The data is collected on the basis of Art. 6 (1) (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website - and server log files are therefore recorded.

The server of the website is geographically located in Germany.

X. Registration

1. Description and scope of data processing

We offer users the opportunity to register by providing personal data. The data is entered into an input mask and transmitted to us and stored. The data will not be passed on to third parties. The following data is collected as part of the registration process:

    • Email address
    • Last name
    • First name
    • Telephone / mobile phone number
    • IP address of the user's device
    • Date and time of registration
    • Firma

As part of the registration process, the user's consent to the processing of this data is obtained.

2. Purpose of data processing

Registration of the user is required for the provision of certain content and services on our website.

Kontaktaufname für Demo

3. Legal basis for data processing

The legal basis for the processing of the data is Art. 6 (1) (1) (a) GDPR if the user has given his consent.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected.

This is the case for the data collected during the registration process if the registration is cancelled or modified on our website.

5. Objection and removal

As a user you have the possibility to cancel the registration at any time. You can request a change to the data stored about you at any time.

Bestätigungsmail enthält einen Link zur Löschung der Daten - oder telefonisch oder per Mail

XI. Zahlungsabwicklung

Use of Stripe

1. Scope of the processing of personal data

We use functionalities of the online payment service Stripe of Stripe Inc, 510 Townsend Street, 94103, San Francisco, California, United States (hereinafter: Stripe). Stripe enables companies to accept payments and send payouts and helps companies to combat fraud. Cookies are stored by Stripe on your terminal device.

The following personal data is processed by Stripe:

  • IP address
  • Browser and device information
  • Usage data (pages visited, time spent on the website, links clicked, etc.)
  • Language settings
  • Payment data

For more information on how Stripe processes your data, please click here:

https://stripe.com/de-us/privacy#personal-data-definition

https://stripe.com/cookies-policy/legal

In addition, it is possible that Stripe forwards personal data to external recipients in order to fulfil contractual and legal obligations - depending on the service provided.

2. Purpose of data processing

The use of Stripe serves the purpose of payment processing and invoicing for our customers.

3. Legal basis for the processing of personal data

The legal basis for data processing is Art. 6 (1) (a) GDPR if a declaration of consent is available.

The legal basis for data processing is the fulfilment of a contract or the implementation of pre-contractual measures with the data subject within the meaning of Art. 6 (1) (b) GDPR.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfil the purposes described in this privacy policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of objection and erasure

You can prevent the collection as well as the processing of your personal data by Stripe by preventing third-party cookies from being stored on your computer, using the "Do Not Track" feature of a supporting browser, disabling the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

For more information about your rights against Stripe, please visit:

https://stripe.com/de-us/privacy#personal-data-definition

XII. Content delivery networks

CloudFlare

1. Description and scope of data processing

On our website we use functions of the content delivery network CloudFlare of CloudFlare Germany GmbH, Rosental 7, 80331 Munich, Germany (Hereinafter referred to as CloudFlare). A Content Delivery Network (CDN) is a network of regionally distributed servers connected via the Internet to deliver content, especially large media files such as videos. CloudFlare offers web optimization and security services that we use to improve the load times of our website and to protect it from misuse. When you visit our website you will be connected to the servers of CloudFlare, e.g. to retrieve content. This allows personal data to be stored and evaluated in server log files, the user's activity (e.g. which pages have been visited) and device and browser information (e.g. IP address and operating system). Further information on the collection and storage of data by CloudFlare can be found here: https://www.cloudflare.com/en-gb/privacypolicy/

2. Purpose of data processing

The use of CloudFlare's features serves to deliver and accelerate online applications and content.

3. Legal basis for data processing

The data is collected on the basis of Art. 6 (1) (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website -and the server log files are therefore recorded.

4. Duration of storage

Your personal information will be retained for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law.

5. Objection and removal

Information about objection and removal options regarding CloudFlare can be found at:
https://www.cloudflare.com/en-gb/privacypolicy/

XIII. Usage of Plugins

We use plugins for various purposes. The plugins used are listed below:

Use of CCM19 - Cookie Consent Management

1. Scope of processing of personal data

Our website uses the cookie consent technology of CCM19 - Cookie Consent Management to obtain your consent to the storage of certain cookies in your browser and to document this in compliance with data protection regulations. The provider of this technology is CCM19 - Cookie Consent Management, Papoo Software & Media GmbH, Auguststr. 4, 53229 Bonn (hereinafter referred to as CCM19).

When you enter our website, a CCM19 cookie (ccm_consent) is stored in your browser, in which the consents you have given or the revocation of these consents are stored.

2. Purpose of data processing

The CCM19 cookie consent technology is used to obtain the legally required consents for the use of cookies.

3. Legal basis for the processing of personal data

The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. c GDPR.

4. Duration of storage

This data is not passed on to the provider of CCM19. The data collected will be stored until you ask us to delete it or delete the CCM19 cookie yourself or until the purpose for data storage no longer applies. Mandatory statutory retention periods remain unaffected.

5. Possibility of revocation of consent and removal

You can prevent the collection and processing of your personal data by Cloudflare by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. Further information on objection and removal options in relation to CCM19 can be found at https://www.ccm19.de/datenschutzerklaerung.html

Use of Cloudflare Turnstile

1. Scope of processing of personal data

We use Cloudflare Turnstile (hereinafter referred to as "Turnstile") on this website. The provider is Cloudflare Inc, 101 Townsend St., San Francisco, CA 94107, USA (hereinafter referred to as "Cloudflare"). Turnstile is used to check whether data is entered on this website (e.g. in a contact form) by a human or by an automated program. For this purpose, Turnstile analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters a website with Turnstile activated. For the analysis, Turnstile evaluates various information (e.g. IP address, time spent on the website by the website visitor or mouse movements made by the user).

The company is certified in accordance with the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Data processing is thus based on the recognition decision of the European Commission with the USA of July 10, 2023. Furthermore, SCCs (Standard Contractual Clauses) have been concluded with Cloudflare.

2. Purpose of data processing

The use of Cloudflare Turnsite serves to protect our online presence from misuse.

3. Legal basis for the processing of personal data

The data is stored and analyzed on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its website from abusive automated spying and SPAM.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of revocation of consent and removal

You have the right to object to the processing of your data. Whether the objection is successful must be determined as part of a balancing of interests. You can prevent the collection and processing of your personal data by Cloudflare by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

Use of Hotjar

1. Scope of processing of personal data

We use the Hotjar web analysis service of Hotjar Ltd, Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta (Hereinafter: Hotjar). Hotjar uses cookies, i.e. small text files, which are stored locally in the cache of your web browser on your end device and which enable an analysis of the use of our online presence by you. Personal data can thus be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system) and a tracking code (pseudonymised user ID). The information thus collected will be transferred by Hotjar to a server in Ireland and stored there in an anonymised form. Further information on the collection and storage of data by Hotjar can be found at:
https://www.hotjar.com/legal/policies/privacy

2. Purpose of data processing

The use of the Hotjar Plug-In serves to better understand the needs of our users and to optimize the offer on this online presence.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. Possibility of revocation of consent and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent Hotjar from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser, or by using a script blocker such as a "Do Not Track" function.B. Install NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
With the following link you can deactivate the use of your personal data by Hotjar:
https://www.hotjar.com/legal/compliance/opt-out
For more information on objection and removal options against Hotjar please visit:
https://www.hotjar.com/legal/policies/privacy

Use of HubSpot

1. Scope of processing of personal data

We use functions of HubSpot Inc., 2nd Floor, 25 First Street, Cambridge, MA 02141, USA (Hereinafter referred to as HubSpot). This is an integrated software solution that covers various aspects of our online marketing. These include, among other things: Email marketing (newsletters and automated mailings, e.g. to provide downloads), social media publishing & reporting, reporting (especially traffic sources, access, etc. ...), contact management (especially user segmentation & CRM), landing pages and contact forms. HubSpot sets a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system), data on the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data on advertising partners (in particular pseudonymised user IDs).
Further information on the collection and storage of data by HubSpot can be found at:
https://legal.hubspot.com/privacy-policy

2. Purpose of data processing

The use of the HubSpot Plug-In serves exclusively for the optimization of our marketing.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of revocation of consent and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent HubSpot from collecting and processing your personal data by preventing the storage of cookies from third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

You can find further information on objection and removal options against HubSpot at:
https://legal.hubspot.com/privacy-policy
You can also find further information on objection and removal options against HubSpot at:
https://legal.hubspot.com/privacy-policy

Use of Matomo

1. Scope of processing of personal data

We use the open source tracking tool Matomo (https://matomo.org/) to analyse the surfing behavior of our users. Matomo places a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system), data on the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data on advertising partners (in particular pseudonymised user IDs).
The software is set so that the IP addresses are not stored completely, but 2 bytes of the IP address are masked for anonymization (e.g.: 192.168.xxx.xxx). In this way, it is no longer possible to assign the shortened IP address to the calling computer. The data is stored in our MySQL database, logs or report data are not sent to Matomo servers.For more information about Matomo's collection and storage of data, please visit:
https://matomo.org/privacy-policy/

2. Purpose of data processing

The processing of users' personal data enables us to analyse the surfing behaviour of our users. By evaluating the data collected, we are able to compile information on the use of the individual components of our online presence. This helps us to constantly improve our online presence and its user-friendliness.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of revocation of consent and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent Matomo from collecting and processing your personal data by preventing the storage of cookies from third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by using a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
With the following link you can deactivate the processing of your personal data by Matomo:
https://matomo.org/privacy-policy/
For more information on objection and removal options against Matomo please visit:
https://matomo.org/privacy-policy/

Use of etracker

1. Scope of processing of personal data

We use the etracker web analytics service of etracker GmbH, Erste Brunnenstraße 1 20459 Hamburg, Germany (hereinafter referred to as "etracker"). Cookies are used which enable a statistical analysis of the use of this website by its visitors and the display of targeted content or advertising. Personal data may be stored and evaluated, in particular user activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular IP address, login and device ID and operating system). etracker processes and stores the data generated in this way exclusively in Germany and is therefore subject to the strict German and European data protection laws and standards.Further information on the collection and storage of data by etracker can be found here:
https://www.etracker.com/datenschutz

2. Purpose of data processing

The processing of users' personal data by etracker enables us to analyse the browsing behaviour of our users. By evaluating the data obtained, we are able to compile information on the use of the individual components of our offer. This helps us to constantly improve our online presence and in this context also to increase user friendliness.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) GDPR.

4. Duration of storage

Your personal information will be retained for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of revocation of consent and removal

The provision of Friendly Captcha takes place within the scope of our legitimate interest. The user can object to this. Whether the objection is successful is to be determined within the framework of a balancing of interests.

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent the collection and processing of your personal data by etracker by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.Further information on objection and removal options against etracker can be found at:
https://www.etracker.com/en/data-privacy/

Use of LinkedIn Insight Tag

1. Scope of processing of personal data

We use functionalities of the marketing plugin LinkedIn Insight Tag from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland (hereinafter referred to as LinkedIn).
The plugin allows us to obtain information about the website visitors and maintain detailed campaign reports.
In particular, the following personal data is processed by LinkedIn:
- URL
- Referrer URL
- IP address shortened or hashed
- Device and browser properties (User Agent) and timestamps.
Cookies from LinkedIn are stored on your end device. Further information about the cookies used can be found here:
https://www.linkedin.com/legal/cookie-policy
LinkedIn does not share any personally identifiable information with us, but only provides aggregated audience reports and advertisements. LinkedIn also offers a remarketing feature that allows us to display targeted personalized advertising outside of our website without revealing your identity.
For more information on how LinkedIn processes the data, please click here:
https://www.linkedin.com/legal/privacy-policy

2. Purpose of data processing

We use LinkedIn Insight Tag to collect information about visitors to our website.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) GDPR.

4. Duration of storage

The direct identifiers of members will be removed within seven days in order to pseudonymize the data. These remaining pseudonymized data will then be deleted within 180 days.

5. Possibility of revocation and removal

You have the right to revoke your data protection declaration of consent at any time. Revocation of your consent does not affect the legality of the processing that has taken place on the basis of your consent until revocation.
You can prevent LinkedIn from collecting and processing your personal information by preventing third-party cookies from being stored on your computer, by using the "Do Not Track" function of a supporting browser, by disabling the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
For further information on objection and removal options against Linked Insight Tag, please visit:
https://www.linkedin.com/legal/privacy-policy

Use of Google AdWords

1. Scope of processing of personal data

We use Google AdWords of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). With this service we place advertisements. Google places a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymised user IDs).

Further information on the collection and storage of data by Google can be found here: https://policies.google.com/privacy?hl=en-GB

2. Purpose of data processing

We only obtain knowledge of the total number of users who have responded to our advertisement. We will not share any information that could be used to identify you. The use does not serve the traceability.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of revocation of consent and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.

You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

With the following link you can deactivate the use of your personal data by Google: https://adssettings.google.com

Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?gln=EN&hl=en

 XIV. Integration of plugins via external service providers

1. Description and scope of data processing

We integrate certain plugins on our website via external service providers in the form of content delivery networks. When you access our website, a connection is established to the servers of the providers used by us to retrieve content and store it in the cache of the user's browser. This allows personal data to be stored and evaluated in server log files, in particular device and browser information (e.g. IP address and operating system). We use the following services:

    • Mautic

2. Purpose of data processing

The use of the functions of these services serves the delivery and acceleration of online applications and content.

3. Legal basis for data processing

This data is collected on the basis of Art. 6 (1) (1) (f) GDPR. The website operator has a justified interest in the technically correct presentation and optimization of the website.

4. Duration of storage

Your personal information will be retained for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law.

5. Objection and removal

This privacy policy has been created with the assistance of DataGuard.